Constellation explores the connection between beauty, astrology and individuality, encouraging young beauty enthusiasts to embrace their Zodiac Sign and express their unique style. Guided by the personality and characteristics of each sign, I developed a serene, analogous colour palette and subtle gradients to create a sense of wonder and cosmic magic across the three-pack collection.

Organic imagery and ornate, fluid typography bring a sense of fantasy and playfulness, balanced by clean sans-serif typefaces to establish clarity and trust. Considered negative space creates a calm visual journey while the affirmation "Radiate confidence through your star sign" reinforces the brand's message of self-expression. Together, the consistent layouts, typography and visual assets unite the three packs into a cohesive identity that feels both magical and considered.